Annual SME AI Workshop

Booking and Attendance Terms and Conditions

Supplier: Entinology (Pty) Ltd
Company registration number: 2024/494071/07
Website: www.entinology.com
Email: management@entinology.com
Billing email: billing@entinology.com
Governing law: Republic of South Africa
Effective date: Date of publication
Last updated: Date of publication

1. Introduction

These Booking and Attendance Terms and Conditions apply to the Annual SME AI Workshop presented by Entinology (Pty) Ltd.

They apply to:

The person placing the order
The company or organisation paying for the booking
Every delegate attending under that booking
Individual, team and group bookings
Workshop tickets purchased through www.entinology.com
Workshop tickets purchased by invoice, electronic funds transfer or another approved payment method

By placing an order, making payment, submitting a registration form or attending the workshop, the purchaser and each delegate acknowledge that they have read and accepted these Terms and Conditions.

These terms must be read together with:

The relevant workshop product page
The order confirmation
The invoice, where applicable
The Entinology Privacy Policy
Any written workshop instructions supplied after booking

If there is a conflict between these documents, these workshop-specific terms will apply to the booking, except where applicable legislation requires otherwise.

2. About the workshop

The Annual SME AI Workshop is a practical business workshop designed to help startup founders, SME owners and their employees identify, plan and implement commercially useful artificial intelligence opportunities.

The workshop may include:

AI opportunity identification
Role-based AI implementation
Business process assessment
Product and service development
Customer-problem analysis
Marketing and sales applications
Business operations and automation
AI tool selection
AI cost management
Prompting and structured brainstorming
Business planning
Golf Estimation
Practical development of AI-assisted tools and workflows

The workshop is educational and practical. It does not constitute legal, tax, accounting, financial, cybersecurity, employment or regulatory advice.

3. Muldersdrift 2026 workshop details

The first Annual SME AI Workshop will be presented as follows:

Dates: 14 and 15 September 2026
Location: Muldersdrift, Gauteng
Format: Physical, instructor-led workshop
Duration: Two days
Maximum capacity: 20 delegates
Price: R9,950 per delegate, subject to applicable discounts
Presenter: Roelof Vermeulen

The exact venue address, arrival instructions, daily timetable and final preparation requirements will be supplied to confirmed delegates.

Unless expressly included on the product page or booking confirmation, the workshop fee does not include:

Travel
Accommodation
Personal transport
Parking charges
Paid AI subscriptions
Third-party software licences
Personal insurance
Any equipment required by the delegate

4. Who may attend

The workshop is intended for adults, including:

Startup founders
SME owners
Entrepreneurs
Managers
Business-development professionals
Marketing and sales employees
Operations employees
Project and delivery professionals
Employees nominated by their employers
Job seekers developing practical AI business capabilities

Delegates must be at least 18 years old unless Entinology provides written approval before registration.

No formal AI, programming or technical qualification is required. Delegates must, however, be able to operate their own laptop or tablet and access ordinary web-based applications.

5. Equipment and preparation

Every delegate must bring:

A functioning laptop or tablet
The applicable charging cable
Access to a working email account
Login details for any AI tools they intend to use
Suitable examples of business problems, tasks or opportunities
Any business information they are authorised to use during the workshop

A laptop is recommended because some practical activities may be more difficult to complete on a tablet.

Entinology is not responsible if a delegate cannot participate fully because the delegate:

Does not bring suitable equipment
Cannot access their email account
Has forgotten account credentials
Cannot install or access a required application
Has an unsupported or malfunctioning device
Does not have authority to use the business information brought to the workshop

Delegates should install software updates before the workshop and ensure that their devices are functioning correctly.

6. Workshop bookings

A workshop booking is made when:

The purchaser submits an order through the Entinology website or accepts a written quotation.
The purchaser accepts these Terms and Conditions.
Entinology receives the required payment.
Entinology confirms the booking in writing.

Adding places to a WooCommerce basket does not reserve them.

An order awaiting electronic funds transfer may be placed On hold. Places are not finally confirmed until payment has cleared and been verified by Entinology.

Entinology may release unpaid places where payment is not received within the deadline stated on the order, invoice or payment instructions.

7. Authority to make a team booking

A person making a booking for a company or group confirms that the person:

Is authorised to make the booking
Is authorised to incur the related cost
Is authorised to provide the delegates’ information
Has informed the delegates that their information will be provided to Entinology
Will provide every delegate with access to these Terms and Conditions
Will ensure that all delegates understand the attendance requirements

The purchaser is responsible for ensuring the accuracy of all company, billing and delegate information.

8. Price

The standard published price for the Muldersdrift 2026 workshop is:

R9,950 per delegate

The price applicable to an order is the price displayed or quoted when the booking is placed, less any valid discount accepted by Entinology.

Entinology may change the price of future workshops without affecting a booking that has already been paid and confirmed.

All prices will state whether VAT is included or excluded where VAT applies.

9. Discounts

The following discounts may apply to the Muldersdrift 2026 workshop:

Registration completed by 20 August 2026: 10%
Three or four delegates: 10%
Five to nine delegates: 15%
Ten delegates: 20%
More than ten delegates: Contact management@entinology.com regarding a 30% group discount

Discounts:

Apply only when the published eligibility requirements are met
May require a coupon code
Must be applied before checkout is completed
Cannot be exchanged for cash
Cannot be applied retrospectively
Cannot be combined unless Entinology expressly confirms otherwise in writing
Apply only to the qualifying workshop places
Do not apply to travel, accommodation, third-party software or optional services

Entinology may verify the number of delegates attached to a discounted booking.

If a booking no longer meets the minimum quantity required for a discount, Entinology may recalculate the remaining booking at the appropriate rate.

10. Payment

Payment must be made using a payment method offered by Entinology.

Where electronic funds transfer is selected:

The purchaser must use the order number, name and surname, or company name as the payment reference
Proof of payment must be sent to billing@entinology.com
Proof of payment does not itself prove that cleared funds were received
The booking remains On hold until Entinology verifies the payment
The purchaser remains responsible for bank charges

Entinology will not request a purchaser to pay into a different bank account through an informal social-media or messaging request.

Purchasers should confirm any unexpected change to payment instructions directly with Entinology before making payment.

11. Invoices and company information

A purchaser requiring an invoice must provide accurate:

Company name
Registration number, if applicable
Billing address
Billing email
Purchase order number, if applicable
Tax information, if applicable

Requests to amend an invoice must be submitted to billing@entinology.com.

Entinology is not responsible for delays caused by incomplete or incorrect billing details supplied by the purchaser.

12. Delegate registration

The purchaser must submit the requested delegate information before the deadline provided by Entinology.

Delegate information may include:

Full name
Email address
Mobile number
Company
Job title or role
Special dietary requirements
Accessibility requirements
Optional key expectations for the workshop

The standard registration form accommodates up to ten delegates.

For a group of more than ten delegates, the purchaser must contact management@entinology.com.

Entinology may require missing or corrected delegate information before issuing final attendance instructions.

13. Dietary and accessibility requirements

Delegates should disclose dietary and accessibility requirements on the registration form as early as reasonably possible.

Where catering is included, Entinology will make reasonable efforts to communicate dietary requirements to the venue or catering provider. Entinology cannot guarantee that every requirement can be accommodated, particularly where information is submitted late or where the requirement falls outside the venue’s available services.

Delegates with severe allergies or medical requirements remain responsible for taking appropriate personal precautions.

Entinology should be informed promptly if a delegate requires reasonable accessibility arrangements.

14. Cancellation by a purchaser

A cancellation must be submitted in writing to management@entinology.com.

The cancellation date will be the date on which Entinology receives the written request.

14.1 Cancellation more than 14 calendar days before the workshop

A purchaser cancelling more than 14 calendar days before the workshop may choose:

A full refund of the affected ticket price
Transfer of the affected ticket to another eligible person
Carry-over of the affected ticket to another qualifying Entinology SME AI Workshop

Approved refunds will be processed to the original payment method within ten business days, subject to banking-processing times.

14.2 Cancellation 14 calendar days or fewer before the workshop

A cancellation received 14 calendar days or fewer before the workshop will ordinarily not qualify for a cash refund.

The purchaser may request that the value of the ticket be carried over to another qualifying SME AI Workshop taking place within 12 months of the original workshop date.

The carry-over request must be made in writing before the original workshop begins.

Nothing in this section limits any non-excludable right available under applicable law.

15. Twelve-month ticket carry-over

A delegate who cannot attend may request to move the ticket to another qualifying Entinology SME AI Workshop occurring within 12 months of the original workshop date.

The following conditions apply:

The request must be submitted in writing
The original purchaser must be identified
The original order number must be supplied
The carry-over is subject to availability
The carried ticket may ordinarily be moved once
The carried ticket cannot be exchanged for cash after the applicable refund period
The ticket must be used within 12 months of the original event date
The new attendee must complete the required registration process
Any material difference in workshop format or price will be disclosed before the transfer is confirmed

If Entinology does not offer a qualifying replacement workshop within the 12-month period, Entinology will offer either:

A reasonable extension of the carry-over period
Transfer to another suitable Entinology event
A refund of the unused workshop ticket

The purchaser may select from the options reasonably available at that time.

16. Transfer to another delegate

A workshop ticket may be transferred to another person where:

Entinology is informed in writing at least 14 calendar days before the workshop
The purchaser provides the replacement delegate’s complete details
The replacement delegate accepts these Terms and Conditions
The replacement delegate meets any applicable attendance requirements
Any dietary or accessibility information is provided in time

No administration fee will apply to a correctly submitted substitution unless a material third-party cost has already been incurred specifically for the original delegate.

A replacement delegate becomes entitled to the workshop attendance and included benefits associated with that ticket.

A ticket may not be resold for more than the amount originally paid.

17. Non-attendance

A delegate who does not attend and has not submitted a cancellation, substitution or carry-over request before the workshop begins will be treated as a no-show.

A no-show is ordinarily not eligible for:

A refund
A ticket transfer
A carry-over
A credit

Entinology may consider exceptional circumstances at its reasonable discretion. Supporting information may be requested where appropriate.

Nothing in this section limits rights that cannot lawfully be excluded.

18. Cancellation or postponement by Entinology

Entinology may cancel, postpone or reschedule a workshop where reasonably necessary because of:

Presenter illness or incapacity
Venue unavailability
Safety or security concerns
Insufficient operational capacity
Severe weather
Government restrictions
Transport disruption
Infrastructure failure
Events beyond Entinology’s reasonable control

If Entinology cancels the workshop and does not provide an acceptable replacement date, the purchaser will be entitled to a full refund of the workshop fees paid.

If the workshop is postponed, the purchaser may choose:

Attendance on the replacement date
Carry-over to another qualifying workshop
A refund where the change is material and the purchaser cannot reasonably attend

Entinology is not responsible for indirect losses or third-party expenses such as:

Flights
Accommodation
Vehicle hire
Lost working time
Visa costs
Personal travel arrangements

Delegates should use flexible or refundable travel and accommodation options where possible.

This limitation does not apply where the loss results from conduct for which liability cannot lawfully be excluded.

19. Venue changes

Entinology may move the workshop to another suitable venue within the same general geographical area where operationally necessary.

Delegates will be notified as soon as reasonably possible.

A minor venue change within the Muldersdrift or surrounding Gauteng area will not ordinarily entitle a purchaser to cancel without the normal cancellation terms applying.

Where a venue change materially affects a delegate’s ability to attend, Entinology will consider a carry-over, transfer or refund in accordance with applicable law and the circumstances.

20. Programme and presenter changes

The published programme represents the intended workshop content.

Entinology may make reasonable changes to:

The sequence of subjects
Session timing
Exercises
Examples
AI tools demonstrated
Supporting materials
Break times
Facilitation arrangements

Changes may be made to keep the workshop current, improve its practical value, respond to participant needs or accommodate changes in third-party AI platforms.

Where Roelof Vermeulen cannot present for reasons outside Entinology’s reasonable control, Entinology may:

Reschedule the workshop
Offer a suitable replacement facilitator
Offer a carry-over
Offer a refund where appropriate

A replacement facilitator will be suitably qualified for the subjects assigned.

21. Practical workshop outputs

The workshop is designed to help delegates develop useful AI-assisted tools, plans, prompts, workflows and implementation ideas.

Actual outputs depend on:

The delegate’s participation
The quality of information supplied
The delegate’s device and account access
The availability of third-party AI services
Time available during the workshop
The complexity of the delegate’s business requirements
The suitability of the selected task for AI assistance
The delegate’s authority to use relevant information

Entinology does not guarantee that every delegate will create the same number or type of tools.

Entinology does not guarantee:

Increased revenue
Reduced operating costs
Increased profit
New employment
Business funding
Business success
A particular level of automation
Replacement of any employee or contractor
A specific return on investment
Error-free AI output
Continued availability of any third-party AI tool

Statements about increasing capacity, multiplying employee capability or building AI specialists describe potential business applications. They are not guaranteed financial or operational outcomes.

22. Human accountability and AI output

Artificial intelligence can produce incomplete, inaccurate, outdated, biased or inappropriate results.

Delegates remain responsible for:

Reviewing AI-generated content
Verifying material facts
Applying professional judgement
Protecting customers and employees
Meeting legal and regulatory obligations
Obtaining professional advice where required
Approving business decisions
Testing tools before operational use
Monitoring automated workflows
Maintaining appropriate human oversight

No AI-generated output should be treated as automatically correct or suitable for unrestricted business use.

23. Third-party AI platforms

The workshop may demonstrate or use third-party platforms such as generative AI, automation, productivity, research or business software.

These providers are independent of Entinology.

Their:

Prices
Free plans
Features
Usage limits
Terms
Privacy practices
Availability
Supported countries
Model capabilities

may change without notice.

Delegates may need to create their own accounts and accept the provider’s terms.

Paid subscriptions are not included in the workshop fee unless expressly stated in writing.

A reference to a third-party platform does not constitute a guarantee, partnership or permanent endorsement.

Delegates are responsible for evaluating whether a platform is suitable for their business, industry, security requirements and regulatory obligations.

24. Confidential and personal business information

Delegates must not upload or disclose confidential, commercially sensitive, regulated or personal information to an AI platform unless they:

Have authority to use the information
Understand the platform’s terms and privacy controls
Have applied suitable security safeguards
Have removed identifying information where appropriate
Have obtained necessary consent
Are permitted to transfer the information to the platform

Examples include:

Customer records
Employee information
Medical information
Financial records
Passwords
Access credentials
Trade secrets
Proprietary source code
Unpublished contracts
Personal identity information
Information subject to confidentiality obligations

Where possible, delegates should use anonymised, fictional or appropriately redacted examples during group activities.

Entinology may stop an activity if the facilitator reasonably believes that sensitive information is being exposed inappropriately.

25. Confidentiality between delegates

The workshop may involve group discussion of business challenges and opportunities.

Delegates must respect information clearly identified as confidential by another participant.

However, the workshop is a group environment. Delegates should not disclose information that requires formal confidentiality protection.

Attendance does not automatically create a non-disclosure agreement between:

Entinology and a delegate
One delegate and another delegate
Participating companies

A separate written confidentiality agreement must be concluded where formal confidentiality obligations are required.

26. Intellectual property

All pre-existing Entinology intellectual property remains the property of Entinology or its applicable rights holder.

This includes, where applicable:

EPM-AI
Golf Estimation
The Multi-Dimensional Diamond
Caddies Ten
Role-based AI methods
Workshop designs
Course structures
Presentation materials
Exercises
Templates
Diagrams
Written content
Videos
Books and ebooks
Prompts, methods and facilitator materials identified as proprietary

Payment for a workshop ticket does not transfer ownership of Entinology’s intellectual property.

Each paid delegate receives a limited, personal, non-exclusive and non-transferable right to use the supplied workshop materials for the delegate’s own learning and internal business activities.

Delegates may not, without prior written permission:

Resell the materials
Publish the materials
Upload the materials to public platforms
Distribute copies outside the licensed organisation
Present the materials as their own
Use the materials to deliver competing training
Remove copyright or trademark notices
Record the workshop
Reproduce substantial parts of the workshop commercially
Train another AI system on proprietary Entinology materials

27. Participant-created work

Subject to Entinology’s pre-existing intellectual property and the terms of any third-party platform, delegates retain rights in the original business information they bring to the workshop.

A delegate may ordinarily use the practical outputs created from their own business information inside their own business.

This does not grant ownership of:

Entinology frameworks
Entinology templates
Course materials
Third-party software
Third-party model outputs where provider terms state otherwise
Another delegate’s confidential information
Copyright belonging to another person

Delegates remain responsible for checking the intellectual-property status and commercial-use conditions of AI-generated content.

28. Free ebook

Each paid delegate will receive one electronic copy of the ebook identified on the relevant workshop product page or booking confirmation.

The ebook:

Is supplied electronically
Is intended for the registered delegate
May be used for personal and internal professional reference
May not be resold
May not be redistributed publicly
May not be uploaded to a shared public repository
May not be reproduced commercially without written permission

Where a valid ticket substitution is completed before the workshop, the ebook benefit will pass to the replacement delegate unless it has already been delivered to and accessed by the original delegate.

The ebook has no separate cash or refund value.

29. Recording and photography

Delegates may not make audio recordings, video recordings, screen recordings or substantial photographic reproductions of workshop content without prior written permission.

Entinology may take photographs or short recordings for event documentation or marketing only after delegates have been notified.

A delegate who does not wish to appear in photographs or promotional recordings should notify Entinology or the facilitator.

Entinology will take reasonable steps to accommodate the request.

Consent to marketing photography must not be treated as a condition of purchasing a workshop ticket.

30. Conduct

Delegates must behave professionally and respectfully.

Entinology may remove a delegate whose conduct includes:

Harassment
Discrimination
Threatening behaviour
Deliberate disruption
Unauthorised recording
Misuse of another participant’s information
Unsafe conduct
Unlawful activity
Serious infringement of intellectual-property rights
Repeated refusal to follow reasonable venue instructions

Where removal results from serious misconduct, the delegate will not ordinarily be entitled to a refund or carry-over.

31. Health, safety and venue rules

Delegates must comply with reasonable health, safety, access and security requirements imposed by Entinology or the venue.

Delegates are responsible for:

Their personal belongings
Their electronic equipment
Their medication
Disclosing relevant emergency accessibility requirements
Following emergency instructions

Entinology is not responsible for loss, theft or damage to personal property unless caused by conduct for which liability cannot lawfully be excluded.

32. Personal information and privacy

Entinology processes personal information for:

Taking and administering bookings
Confirming payment
Communicating with purchasers and delegates
Providing venue and preparation information
Managing dietary and accessibility requirements
Delivering the workshop
Providing workshop materials and ebooks
Maintaining financial and attendance records
Responding to enquiries or complaints
Complying with legal obligations

Personal information will be processed in accordance with the Entinology Privacy Policy available at:

Policies, Terms and Conditions

Dietary or accessibility information will be used only for organising appropriate workshop arrangements and related operational requirements.

Purchasers submitting information about other delegates confirm that they are authorised to provide it.

Marketing consent is not a condition of workshop attendance.

33. Liability

Nothing in these Terms and Conditions excludes or limits liability that cannot lawfully be excluded or limited under South African law.

Subject to that qualification, Entinology will not be liable for indirect, consequential or purely economic losses arising from:

A delegate’s business decisions
Reliance on AI-generated content
A third-party platform
Loss of third-party platform access
Changes to AI products or prices
Incorrect information supplied by a delegate
Failure to implement appropriate review controls
Unauthorised disclosure of business information by a delegate
Travel or accommodation arrangements
Loss of anticipated income, opportunity or profit

Where liability may lawfully be limited, Entinology’s total liability connected with a booking will not exceed the amount actually paid to Entinology for the affected workshop ticket.

This limitation does not apply to fraud, wilful misconduct, gross negligence or another category of liability that cannot legally be limited.

34. Force majeure

Entinology will not be in breach of these terms where performance is prevented or materially disrupted by circumstances beyond its reasonable control.

These may include:

Natural disasters
Severe weather
Fire
Flood
Epidemic or pandemic restrictions
Civil unrest
Government action
Venue closure
Infrastructure failure
Widespread internet or power failure
Transport disruption
Industrial action
Serious illness
Security threats

Entinology will notify affected purchasers as soon as reasonably possible and offer appropriate postponement, carry-over or refund options having regard to the circumstances and applicable law.

35. Complaints

A complaint should be sent to:

Email: management@entinology.com

The complaint should include:

The purchaser’s name
Order number
Company name, if applicable
Delegate name
Workshop date
Description of the issue
Preferred resolution
Supporting information

Entinology will acknowledge the complaint and attempt to resolve it in good faith within a reasonable period.

Nothing in these terms prevents a consumer from approaching an appropriate regulator, ombud, tribunal or court where entitled to do so.

36. Refund processing

Approved refunds:

Must be requested in writing
Will ordinarily be made to the original payment method
May require verification of the original purchaser
Will be processed by Entinology within ten business days after approval
May take additional time to appear because of banking processes

Where a company made the payment, the refund will ordinarily be returned to the company rather than to an individual delegate.

37. Communications

Entinology may send booking-related communication to the email address supplied at checkout.

The purchaser is responsible for:

Providing a correct email address
Monitoring that email address
Checking spam or junk folders
Informing Entinology of changes
Forwarding relevant information to all registered delegates

A failure to read a correctly addressed workshop communication does not automatically invalidate the communication.

38. Changes to these terms

Entinology may update these Terms and Conditions for future bookings.

The version accepted when a booking is placed will apply to that booking unless:

The parties agree to a change in writing
A change is required by law
The change benefits the purchaser without imposing a material disadvantage

Material changes affecting an existing booking will be communicated to the purchaser.

39. Severability

If any provision of these Terms and Conditions is found to be invalid or unenforceable, that provision will be interpreted or limited to the extent required by law.

The remaining provisions will continue to apply.

40. No waiver

A failure or delay by Entinology in enforcing a provision does not waive the right to enforce it later.

Any waiver must be confirmed in writing.

41. Entire agreement

These Terms and Conditions, the relevant product page, the order confirmation, the invoice and the Entinology Privacy Policy constitute the agreement relating to the workshop booking.

No verbal statement changes the agreement unless confirmed in writing by an authorised representative of Entinology.

42. Governing law

These Terms and Conditions are governed by the laws of the Republic of South Africa.

The parties will first attempt to resolve a dispute in good faith through written communication.

Nothing in this section limits a consumer’s right to use a court, regulator, tribunal or dispute-resolution forum available under applicable law.

43. Consumer rights

These Terms and Conditions must be interpreted consistently with applicable consumer-protection law.

Where the Consumer Protection Act, Electronic Communications and Transactions Act or another applicable law grants a purchaser a right that cannot be waived, the applicable legal right will take precedence over an inconsistent provision in these terms.

Any cancellation charge imposed by Entinology must be reasonable in the circumstances and determined with regard to applicable law.

44. Contact details

Questions, cancellations, substitutions, carry-over requests and complaints must be directed to:

Entinology (Pty) Ltd
Registration number: 2024/494071/07
Website: www.entinology.com
General enquiries: management@entinology.com
Billing and proof of payment: billing@entinology.com
Jurisdiction: Republic of South Africa