Do not send your leaders to another workshop that ends with notes, slides and good intentions
Most organisations do not have an information problem.
They already have reports, dashboards, meeting packs, methodologies, consultants and software.
The problem is that strategic priorities still reach delivery teams without enough clarity, estimates are approved before the complete work is visible, important decisions remain unresolved and AI tools are introduced without a clear connection to roles, workflows or measurable outcomes.
An Entinology Executive Masterclass puts one of those real problems on the table and works through it.
Your organisation’s work—not a classroom exercise
Participants do not spend the session discussing a fictional case study.
Your team brings a real:
- Strategic priority
- Business objective
- Project or programme
- Planning and estimation problem
- AI-adoption challenge
- Organisational role or workflow
- Governance or accountability constraint
Roelof facilitates the session personally and applies the relevant EPM-AI frameworks to help the group understand the problem, structure it and determine what must happen next.
Choose the result your organisation needs
EPM-AI Executive Masterclass
Turn strategic direction into owned, executable work
This masterclass is for organisations where the strategy has been approved but execution remains fragmented.
Leadership may know what it wants to achieve, but delivery teams receive competing priorities, unclear decision rights, incomplete scope and no reliable connection between the strategic objective and daily work.
During the session, your team applies the EPM-AI planning hierarchy, Multi-Dimensional Diamond and Caddies Ten to one real strategic priority.
What your team works through
- The organisational outcome leadership needs to achieve
- The affected dimensions of the organisation
- The work required to move from strategy to execution
- Missing assumptions and unresolved questions
- Dependencies that could obstruct delivery
- Required expertise and organisational involvement
- Named ownership at each level
- Immediate leadership decisions
- The connection between strategic goals, objectives, sprint targets and tasks
What your organisation leaves with
- An initial EPM-AI delivery structure for the selected priority
- Clearer objectives and affected organisational dimensions
- Visible dependencies, assumptions and constraints
- Named ownership
- A list of immediate executive decisions
- A shared view of what must happen next
Best suited to
- Executive committees
- Founders and scale-up leadership teams
- Portfolio and PMO leaders
- Transformation programmes
- Organisations considering EPM-AI adoption
- Leadership teams struggling to convert strategy into coordinated execution
Golf Estimation Masterclass
Discover the work before committing to the number
This masterclass is for organisations expected to approve budgets, dates and delivery commitments before the complete body of work is visible.
Traditional estimates often rely on abstraction, early assumptions or relative sizing that cannot answer the commercial questions leadership must govern.
Your team brings a real objective, deliverable or project and applies Golf Estimation to make the work visible before it becomes an overrun.
What your team works through
- The Multi-Dimensional Diamond and its organisational dimensions
- Caddies Ten and the complete definition of each deliverable
- Missing work and overlooked areas of expertise
- Dependencies, assumptions and constraints
- Quality requirements and verification
- Keyboard Time, Activity Time and Wait Time
- Named ownership
- Work decomposition into trackable time units
- Capacity, date and delivery implications
What your organisation leaves with
- A structured body of work for the selected objective or project
- Previously hidden work and dependencies made visible
- Required expertise and ownership identified
- Quality expectations clarified
- An initial hour-based planning baseline
- A stronger foundation for capacity, cost and delivery forecasting
- A repeatable method your team can continue applying
Best suited to
- Founders protecting constrained investment capital
- Boards and executive sponsors
- CFOs, CIOs and COOs
- PMOs and portfolio teams
- Project and programme leaders
- Finance and investment committees
- Organisations that cannot reliably connect estimates to dates and commercial decisions
Role-Based AI Implementation Masterclass
Stop buying AI tools before deciding how work should change
This masterclass is for organisations using—or considering—AI without a clear view of where it should create value.
Giving everyone access to an AI tool does not create adoption. Generic prompting training does not translate professional experience into dependable outputs. Faster content generation does not improve performance when approvals, workflows and accountabilities remain unchanged.
Your team examines real roles and real work to determine where AI can help, where human judgement must remain and what governance is required.
What your team works through
- The roles people actually perform
- Repetitive and administrative work within those roles
- Specialist knowledge that AI can strengthen
- Work that must remain human-led
- Work that can be AI-supported
- Work that can be AI-led with human approval
- Opportunities for governed automation
- Data, privacy, security and regulatory constraints
- Quality review and accountability
- The organisational metric each AI application should improve
- Capability and development requirements
What your organisation leaves with
- A Role-Based AI Adoption Plan
- Priority roles and workflows identified
- Suitable AI applications linked to real work
- Retained human responsibilities documented
- Governance and quality requirements
- Capability gaps
- Immediate implementation actions
- A clearer basis for deciding which tools are useful, unnecessary or duplicative
Best suited to
- Founders and startup teams seeking capability without unnecessary payroll growth
- Executive and operational leadership teams
- Human resources and learning leaders
- Business functions adopting AI
- PMOs and transformation programmes
- Organisations paying for AI tools without measurable adoption or return
What makes an Entinology Masterclass commercially different?
You are not booking a presentation.
You are creating structured space to:
- Put a real organisational problem under direct examination
- Expose missing work before it becomes additional cost
- Surface dependencies before they become delays
- Move unresolved decisions into the open
- Replace distributed responsibility with named ownership
- Connect AI adoption to measurable organisational work
- Give leadership and delivery teams one shared view
- Produce a documented output that supports immediate action
How the engagement works
1. Executive alignment
We identify the organisational outcome, participants and real work that will be used.
2. Preparation
Entinology confirms the selected masterclass, working format, preparation requirements, participant information and confidentiality provisions.
3. Facilitated working session
Roelof guides the group through the selected method using your organisation’s actual priority, project or role.
4. Documented output
The working output is consolidated and returned to your organisation in the agreed format.
5. Next decision
Your organisation can continue independently or request further assessment, implementation or advisory support.
About Roelof Vermeulen
Roelof Vermeulen is the founder of Entinology, creator of EPM-AI and the Golf Estimation Method, and author of five books on AI-enabled project delivery, governance, transformation, planning, estimation and role-based AI implementation.
His methods were developed through nearly three decades of practical delivery experience and are designed to connect executive direction with the work, decisions, information and accountability required to deliver it.
Put your real challenge on the table
Do not book this masterclass if you want passive training.
Book it when your organisation has a real priority, project, estimate or AI-adoption challenge that cannot afford to leave the room as unclear as it entered.
Request an Entinology Executive Masterclass.